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September 18 2013
September 18 2013

September 18, 2013

6:30 am

Morning Workout Activity—Powered by SoulCycle®

SoulCycle® is a full-body workout that benefits the mind and body. Open to all ages and abilities, the class features indoor cycling with a fun, inspiring, and emerging atmosphere. Not only will riders burn calories and get their hearts pumping, but using the SoulCycle® Method, riders will also work their core and use hand weights to tone their upper bodies. With a motivational workout, a beautiful environment and outstanding customer service, each class can be a transformative experience. Space is limited; must pre-register to attend. This is an off-site activity. No on-site signup will be permitted.

8:00 am

Registration Opens

8:00 am

Networking Breakfast

Start the day off right. Grab a cup of coffee or tea and a bite to eat as you meet those you’ll be learning alongside.

9:00 am


Eric Schurenberg, editor-in-chief, Inc.

Special Remarks: Fab Brumly, Southeast Region Business Banking executive at Bank of America Merrill Lynch

9:10 am

Some like it Haute: the Story of Essie

The Devil wears Prada and Essie nail polish, of course. Beauty industry icon Essie Weingarten will reveal, through her own candid stories of business trials and triumphs, what it takes to shine as an entrepreneur and develop a well-established, long-lasting brand.

Speaker: Essie Weingarten, founder, Essie Cosmetics, Ltd.

9:55 am

Of Bikes, Branding, and Business: A Conversation with SoulCycle®

It’s been a wild ride ever since Elizabeth Cutler and Julie Rice steered their vision into the powerhouse venture known as SoulCycle®. Discover how this dynamic duo reimagined the fitness business and spun up locations nationwide and a cultlike following in which 20,000 people, including celebrities, experience the spirit of SoulCycle® weekly.

Speakers: Elizabeth Cutler and Julie Rice, co-founders, co-creators, and co-owners, SoulCycle

Interviewer: Allison Fass, deputy editor,

10:35 am


Take a moment to share your thoughts and ideas gained from the summit. Follow @IncLiveEvents and #IncWomen throughout the event for live coverage.

10:50 am

She’s Got to Have It: Alexa von Tobel on Where’s the Money?

Listen, vet, and adapt—these are just some of Alexa von Tobel’s critical growth lessons. From starting her business in the middle of the recession to wooing investors, raising $40 million in capital, and scaling lightning fast, this savvy young entrepreneur will share what she learned and more.

Speaker: Alexa von Tobel, founder and CEO,; author, Financially Fearless

11:20 am

People, Purpose, and Profits

It’s one thing to choose a great employee, it’s another to make sure he or she is the right fit. Our panel of seasoned entrepreneurs will share successes gained and mistakes made in building and growing their business. Experts will weigh in on how to attract and retain talent. The focus of this session will be job creation, building relationships, and finding the right people. Also, we’ll discuss how the engagement and empowerment play a role in keeping those who work for you ready and willing to help move the company forward and increase the bottom line. It’s not just about adding numbers but rather growing a solid workforce that believes in your company’s goals and mission. You can’t thrive alone.

Speakers: Selena Cuffe, co-founder, president, and CEO, Heritage Link Brands and Sharon Virts-Mozer, founder and CEO, FCi Federal; and Katie J. Morgan, senior human resources executive, Bank of America Merrill Lynch

Moderator: Allison Fass, deputy editor,

12:05 pm

What Leadership Really Looks Like

Credited with taking the all-natural, organic skin care line from barely surviving to formidably thriving, Joy Chen of Yes To will share her secrets for organizational health. From streamlining operations to engagement via team building, find out how to fortify your business.

Speaker: Joy Chen, CEO, Yes To

12:35 pm

Networking Lunch

Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.

1:45 pm

Social Entrepreneurship: A Conversation with Lauren Bush Lauren of FEED

FEED “creates good products that help FEED the world.” The social enterprise from a simple burlap bags to powerhouse brand with strategic partnerships among major retailers and brands such as Target and Whole Foods Market. Over the past six and a half years, FEED has donated more than $6 million and provided nearly 60 million school meals to impoverished children and vitamin supplements to more than 3.5 million children. In this exclusive interview, Lauren will discuss the bold trajectory of FEED—from the challenges of balancing entrepreneurial aspirations with a philanthropic mission to the tough decisions made along the way regarding partnerships, advisers, product development, and company expansion.

Speaker: Lauren Bush Lauren, founder and CEO of FEED
Interviewer: Donna Fenn, contributing editor; author, Upstarts! 


2:30 pm

A Master Class with Gilt founder Kevin Ryan

Kevin Ryan is no mind reader, but—from the looks of his company’s success—he seems to know what women want. Learn from this industry disrupter how to reinvent your business strategy and spot fierce growth opportunities.

Speaker: Kevin Ryan, founder and chairman, Gilt

Interviewer: Kimberly Weisul, editor at large, Inc.  

3:15 pm


Take a moment to share your thoughts and ideas gained from the summit. Follow @IncLiveEvents and #IncWomen throughout the event for live coverage.

3:30 pm

The Savvies of Social Media

Regardless where you are on the Twitter totem pole, social media is now do or die for any entrepreneur. Join expert and author Laura Fitton for an interactive workshop on leveraging social media and inbound marketing to generate promotion and, most important, profits for your business.

Speaker: Laura Fitton, inbound marketing evangelist, HubSpot; founder, Oneforty; author, Twitter for Dummies

4:30 pm

How to Deliciously Build an Empire

Inspired by their grandmother, Katherine and Sophie traded careers in fashion and venture capital to follow their passion for baking and opened Georgetown Cupcake in Washington, DC. Since 2008, these savvy sisters have expanded Georgetown Cupcake to include online ecommerce and brick and mortar locations in Maryland, New York City, Boston, and Los Angeles. Katherine and Sophie will open up about their business partnerships. (How easy—or difficult—is it to make decisions?) Plus, the ladies will share their strategy (and missteps) with scaling and offer secrets to strengthening any brand.

Speakers: Katherine Kallinis Berman and Sophie Kallinis LaMontagne, co-founders, Georgetown Cupcake, stars of the hit TLC series DC Cupcakes, authors, The Cupcake Diaries and Sweet Celebrations

Interviewer: Kimberly Weisul, editor at large, Inc.  

5:15 pm

Program ends

5:30 pm

Networking Cocktail Reception

Spend the final hours of the Women’s Summit relaxing with your peers. Grab a delicious bite to eat, sip a refreshing drink, and continue to make lasting connections.

5:30 pm- 7:30 pm